UX Research, step by step
Our research method, from the first insight to testing, shown end to end with real artefacts.
See the full study
The double diamond as a backbone. Five phases, each with its own deliverables.
Understanding the terrain before proposing anything
Mapping context, stakeholders and competition, and putting together a research plan with goals and participant criteria.
Turning what we heard into a defined problem
After the interviews you're left with a mountain of loose notes, and the temptation is to jump straight to solutions.
Group insights until areas of opportunity emerge, frame them with How Might We, and only then design personas based on the patterns found.
Personas that don't come from data are pretty drawings of people who don't exist.
Generating a lot, then tying each idea to what the user values
- 6-3-5 brainwriting to produce without brakes
- Feature list and prioritisation
- Value Proposition Canvas anchoring it all
Giving it form, from the journey to the visual direction
User journey, task flows for the main actions, information architecture, and the visual direction aligned with the brand.
No screen is born right the first time
Pretty wireframes hide unjustified decisions, and without testing no one knows which ones fail.
Low and mid fidelity with the decisions recorded, testing with users, and iteration on what was learned.
Research isn’t a step, it’s the backbone of a good product. This is the method we follow, shown with real artefacts from a project.
