Ideas and behind the scenes.
Core Web Vitals explained without the jargon
LCP, CLS and INP look like secret code, but they measure simple things. We explain what they are and why they affect your Google ranking.
Read article →How to prepare the perfect brief before commissioning a site
A good brief saves time and money. We show you what to gather before requesting a site so the project goes right the first time.
Read article →Web accessibility, why it matters and the bare minimum
Accessibility isn't only for people with disabilities. We explain why it matters and the minimum your site needs so it turns no one away.
Read article →What a design system is and when it's worth it
We explain what a design system is, what it does for your product, and how to tell whether it's time to invest in one.
Read article →Basic SEO to get your site on Google
Concrete, jargon-free steps to help Google find, understand and show your site to the people searching.
Read article →Social videos that grab you in the first seconds
How to use editing and motion to hook attention right at the start, the moment that decides if a video gets watched.
Read article →Copy that converts, a guide to UX writing
How to write buttons, headings and microcopy that help people decide and convert, without the jargon.
Read article →What a landing page is and when you need one
What a landing page is, what it's for and when it makes sense to have one instead of a whole website.
Read article →Wordpress or a site built in code
The pros and cons of Wordpress and a coded site, and how to choose the right one for your project.
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