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Platform and product2025

TomaConta

A platform that connects families with trusted local carers. We worked the product end to end, from research to the final interface.

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Cover of project TomaConta
The product

Finding someone you trust, right nearby

Problem

People who need help at home end up asking acquaintances and taking a chance. People who care for a living rely on word of mouth to find work.

Decision

A single place where the two meet, with search by type of service, ratings in view and an hourly rate before the first contact.

Trust

Verification is the product

Handing over your home, your children or your pets to a stranger takes more than a profile photo.

Identification
Citizen card, ID card or passport, front and back
Background
Criminal record certificate
Address
Proof of tax residence or a bill less than three months old
Optional
First aid certificate, for those caring for people or animals
Result
A visible badge on the profile, so the decision is quick

On a care platform, trust isn't a feature. It's the only thing that makes someone press hire.

Mobile first

Finding a carer from the sofa

  • Large cards, with a photo and a rating
  • Filters by language, experience and location
  • Favourites in one tap, to compare later
  • No steps that force a change of screen

The bigger challenge was at the heart of the platform, in how a family finds and closes with a carer. We rethought that flow from the ground up, with metrics and a new hiring model, and told it all separately in TomaConta: matching flow.

Next project TomaConta: matching flow UX case study

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