Silver Up
Video edit of a Silver Up project meeting, part of Interreg Europe, in Riga, built from footage shot by the participants themselves. With subtitles, to reach audiences across several countries.
Loads from youtube.com A European meeting has a lot happening at once
Editing an event from a lot of footage is easy to do badly. You use everything, cut little, and end up with a long record no one watches again.
We chose the message before we chose the shots. The piece shows what the audience needs to take away, and leaves the rest to the report.
Inside the video
The production decisions
Why always subtitle
Most institutional video is watched without sound, on phones and in feeds. Without subtitles, the message doesn't land. And on a European project, subtitles are also the door to other languages.
How to edit an event without it getting dull
By favouring people in conversation over empty rooms. Gesture and reaction give the piece a rhythm that cutaways alone would not have.
