Silver Up
Video coverage of a Silver Up project meeting, part of Interreg Europe, in Riga. An event record with subtitles, to reach audiences across several countries.
Loads from youtube.com Videography Shot on the ground, among the conversations and the people at the meeting
Editing A cut that follows the idea, not the agenda of the day
Subtitling Subtitles to watch without sound and to reach more languages
Context A European project, with partners and audiences from several countries
The challenge
A European meeting has a lot happening at once
Problem
Covering an event is easy to do badly. You film everything, cut little, and end up with a long record no one watches again.
Decision
We chose the message before we chose the shots. The piece shows what the audience needs to take away, and leaves the rest to the report.
The piece
Inside the video
The production decisions
Why always subtitle
Most institutional video is watched without sound, on phones and in feeds. Without subtitles, the message doesn't land. And on a European project, subtitles are also the door to other languages.
How to film an event without it getting dull
By filming people in conversation, not empty rooms. Gesture and reaction give the piece a rhythm that cutaways alone would not have.
Next project TenConnecT Motion graphics
