TenConnecT
A motion graphics explainer to present TenConnecT, an Interreg Europe project, clearly and dynamically.
Loads from youtube.com Motion graphics Animated typography and illustration, no footage
Animation Transitions that link idea to idea without a hard cut
Editing Pace tuned to the voice over, so reading keeps up with sound
Delivery Final files delivered to the project team
The challenge
Explaining a European project without tiring
Problem
Funded projects pile up objectives, partners and numbers. Telling all of it is the fastest way to have none of it stick.
Decision
We told it in short blocks, each idea with its own shape and movement, and used typography as image rather than caption.
The piece
Inside the video
The editing decisions
Why motion graphics instead of live footage
Institutional footage dates quickly and demands a production. Motion graphics stays current, updates in parts, and lets the script control the pace.
How reading stays easy
One idea per shot, transitions that pull the eye to the next piece of information, and nothing moving while there is text to read.
Next project Spotlog Motion graphics
