Spotlog
Motion graphics to explain Spotlog, a European project on sustainable logistics, without walls of text.
Loads from youtube.com Motion graphics Illustration and moving shapes to give each idea a body
Animation Objects that enter and leave along with what is being said
Editing A cut at the pace of the voice over, no filler
Delivery Final files delivered to the project team
The challenge
Making an abstract topic visible
Problem
Logistics and sustainability are easy to describe and hard to show. Without image, the words stay in the air.
Decision
We gave each concept its own shape and movement, so the viewer sees the idea while hearing it, instead of imagining it.
The piece
Inside the video
The editing decisions
Why illustration instead of live footage
A logistics process doesn't fit in a single shot. Illustration shows the whole, links the parts, and stays current as the project moves on.
How reading stays easy
One idea per shot, movement pointing to where the next piece of information lands, and nothing distracting while there is text to read.
Next project Embracer Motion graphics
