Roll Up Design
An 85 × 200 cm roll-up for New Generation Storage, organising dense technical information into three areas, easy to read at an event.
A lot of technical information, and only seconds of attention
A roll-up carrying a whole project's information is the perfect invitation to a wall of text no one reads standing up, in the middle of an event.
We organised the content into three blocks with strong visual hierarchy: the circular battery value chain, impact and partners. It reads at a glance, and from a distance.
The roll-up
At the event, where the piece has to read from a distance and at a glance.
The design decisions
Why organise into three areas
A lot of information without structure reads as noise. Three clear blocks give the visitor a map: where the value chain is, where the impact is, where the partners are. Each person goes straight to what matters to them.
How a roll-up reads from a distance
With hierarchy. A strong title, a diagram you grasp without reading, big numbers for the impact, and the partner logos in a grid below. The technical information is all there, but never ahead of the quick read.
24 hours from brief to delivery
The deadline was short and the content dense. Solving the structure first, and only then the detail, is what made it possible to deliver print-ready artwork within the day.
Structure before decoration
Three clear areas organising all the technical information, so the visitor finds what they need at a glance.
Made to be read standing up
Strong visual hierarchy, so the piece works from a distance and amid the movement of an event.
Ready to print
Print-ready artwork delivered in 24 hours, from brief to final version.
