PROMPTLY
A character animation video to introduce PROMPTLY simply and directly.
Loads from youtube.com Character animation A character living the situation, from problem to solution
Illustration Scenes and character drawn from scratch for the piece
Editing A cut at the pace of the voice over, no filler
Delivery A piece ready for the site, presentations and social
The challenge
Giving a service a face
Problem
A service explained with text and icons feels cold. People connect to people, not to diagrams.
Decision
We put a character through the problem and to the solution. Viewers see themselves in it, and the message sticks because it has a story.
The piece
Inside the video
The production decisions
Why character animation
The character turns a list of benefits into a real situation. It gives context, emotion and a thread that a sequence of icons doesn't have.
How the message stays clear
One idea per shot, the character leading, and the voice over explaining while the image shows. No jargon.
Next project Alma Douro App and UX design
