PriMaaS
Motion graphics for PriMaaS, an Interreg Europe project on Mobility as a Service, aimed at decision-makers and regulators.
Loads from youtube.com Motion graphics Isometric illustration and animated typography, no footage
Animation Transitions that link training, resources and decision
Editing Pace tuned to the voice over, so reading keeps up with sound
Delivery Final files delivered to the project team
The challenge
Speaking to decision-makers without dumbing down
Problem
A video aimed at decision-makers and regulators has to be serious without being dry, and clear without treating the audience as beginners.
Decision
We kept the rigour in the text and did the work of making it readable in the image. Illustration carries the context, typography carries the message.
The piece
Inside the video
The editing decisions
Why motion graphics for this audience
Decision-makers see many documents and few videos. A short, clear piece respects the time of people who have to understand quickly and decide.
How reading stays easy
One idea per shot, transitions that pull the eye to the next piece of information, and nothing moving while there is text to read.
Next project knok Explainer video
