PostureCare
A corporate site for a research project on a smart wearable that corrects posture.
Visit posturecare.eu
Dense science, told in order
Sensors, active fibres, algorithms and biofeedback. Written like research, it loses families and funders in the first paragraph.
We structured the page in a simple sequence, problem first, solution after, with an illustration next to each block of text to give the reading room to breathe.
The project behind the site
The challenge of communicating research
A research project has a lot of science behind it: sensors, active fibres, AI algorithms, biofeedback. The challenge was to tell it without alienating people outside the field, from families to partners and funders.
What we did
We structured the site around a simple story: the problem, the solution and how it works. We wrote the content in accessible language, gave prominence to the wearable, the app and the video game, and presented the consortium of seven organisations clearly.
Science explained
We turned a technical health project into a clear story anyone can understand.
One consortium, one voice
Seven organisations, a single coherent narrative for the public and for partners.
Fast and findable
WordPress with best practices: responsive, light and ready for search.
