Logo in motion2024
MENTORTEC
A logo animation to bring the MENTORTEC brand to life, in seconds.
Loads from youtube.com Animated logo The existing brand set in motion, without redesigning it
Short Made to open videos without stealing time from the content
Reusable Works for intros, social media and presentations
Delivery Published on YouTube, ready to drop into any edit
The decision
Movement that serves the brand, not the other way around
Problem
Logo animations tend to invent effects with nothing to do with the identity, and that date within a year.
Decision
We started from the shapes the logo already has and animated only those. The result looks like a natural extension of the brand, not an ornament stuck on top.
Where a piece like this fits
What an animated logo is for
It opens and closes videos, signs off social posts, and adds a note of brand to presentations. It's the kind of piece you make once and use for years.
Why short
A long intro is the first thing people skip. If the brand sticks in seconds, it's done its job.
Next project CoSTume Videography and editing
