Embracer
A motion graphics video about Embracer, an Interreg Europe project focused on intermodal mobility.
Loads from youtube.com Motion graphics Isometric illustration and animated typography, no footage
Animation Transport modes that enter the scene along with the script
Editing Pace tuned to the voice over, so reading keeps up with sound
Delivery Final files delivered to the project team
The challenge
Showing mobility without filming the city
Problem
Talking about intermodal mobility with live footage would mean filming buses, trains and bikes in several places, and it would still feel scattered.
Decision
We built the transport modes in illustration, in the same frame, so the viewer sees the whole network at once, not piece by piece.
The piece
Inside the video
The editing decisions
Why isometric illustration
The isometric view shows the system as a whole, with the different modes sharing one space. That is what street footage cannot give.
How reading stays easy
One idea per shot, movement pointing to the next piece of information, and nothing moving while there is text to read.
Next project INOVA+ Motion graphics
