Websites 5 July 2026
Is your site slow? It's costing you customers
Every second of loading drives visitors away. Why site speed is money, and what to do about it.
A beautiful site that loads slowly is a site that loses sales. Speed isn’t a technical detail, it’s customer experience.
The numbers don’t lie
Half of people abandon a site that takes more than 3 seconds to open. On mobile, where most traffic comes from, it’s even worse. Every second counts.
Why your site is slow
The usual culprits:
- Huge, unoptimised images
- Heavy themes and plugins (the classic WordPress problem)
- Poor hosting
- Too much code doing too little
What to do
- Optimise and compress every image
- Use only what you need, no plugin bloat
- Choose a site that’s fast from the ground up, built in light code
- Test the speed with Google’s PageSpeed Insights
In practice, a well-built static site loads almost instantly, even on mobile. That’s what we do.
Want a fast site that converts? Talk to us.
